Britvic is adding a new 250ml pack size to its Robinsons Smooth Juice range.
Containing no artificial ingredients, the new single serve variant will be available in two flavours - Orange and Apple - in a re-sealable PET bottle. Each serving is said to provide one of the recommended five-a-day of fruit and vegetables.
Robinsons Smooth Juice 250ml will be available through impulse, cash & carry, and foodservice retailers from March 2008.
Although the new 250ml packs will be stocked in the chiller section for impulse and out-of-home purchases, it has a shelf life of six months.
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